StartGiving is a new not-for-profit founded by Daniel Petre AO to inspire a culture of giving in the innovation community.

We encourage and support successful founders and executives to establish their own charitable foundations now. We guide them through the process and connect them to people, ideas and support. 

StartGiving is fully-funded and does not charge any fees. 

Inspiring a culture of giving in the innovation community

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Inspiring a culture of giving in the innovation community

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How we help

We support tech founders and executives to:

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Who we are

Daniel Petre AO

Daniel has been a leading player and investor in the technology industry for more than 35 years, including time working for Bill Gates at Microsoft’s headquarters in the US. He founded AirTree Ventures, Ecorp and Netus, producing outstanding returns and establishing many (now) mainstream technology and media companies. 

In 1993 Daniel and his wife Carolyn established the Petre Foundation that has donated more than $25m to a range of charities over the years.

Daniel has served on a range of corporate and not-for-profit boards, and currently sits on the NSW Government’s Innovation Advisory Board and is the author of a number of books across a range of topics.  

Antonia Ruffell has been working in the charitable sector for over two decades. She is a deeply experienced philanthropy practitioner and one of Australia’s leading experts on private ancillary funds. 

Antonia was CEO of Australian Philanthropic Services for nine years, during which time she supported hundreds of individuals and families with their charitable giving. 

Antonia serves on the Board of The Social Outfit, a social enterprise and ethical fashion company that supports refugees. She is a director of several private ancillary funds.  

Antonia Ruffell

  • Structure your giving in a tax effective way
  • Donate some of your equity to set up your own foundation
  • Set up your foundation now and give to charities over time
  • Make your philanthropy simple and effective
  • Offer a free concierge service to support you through the process
  • Provide technical guidance specific to equity holders
  • Connect you to experts, ideas and support
  • Reduce time pressures by making it as easy as possible

StartGiving will:

We are a fully-funded not-for-profit organisation. We do not charge any fees. 

Founder & Chair
Chief Executive Officer

Our goal is to help significantly increase the level of giving that comes from the innovation sector to the charitable sector. 



What we do